As it adjusts to a customer more focused on everyday needs, Target Corp. has introduced a new low-price owned brand, Dealworthy, developed to give shoppers a break on 400 commonly purchased products. Although some emphasis was placed on consumables in the...
As it announced the successful completion of financing agreements the day after revealing plans to change the company’s strategic direction, including a re-emphasis on national brands, Bed Bath & Beyond has become the subject of greater scrutiny as to its...
Target has introduced Brightroom, Target’s first dedicated storage and home organization owned brand. With the new Brightroom collection, Target joins the ranks of The Home Edit collection at Walmart and new collections at Container Store as recently introduced...
As it adds to its private-label portfolio, Bed Bath & Beyond has officially added a new “owned brand” dubbed H for Happy, which features holiday-inspired and seasonal celebratory goods. Available at Bed Bath & Beyond stores and websites, H for Happy is an...
In a nod to changing seasons and circumstances, designers The Novogratz and JCPenney have teamed up to launch the Back to Everything collection, an assortment of modern and functional furniture, lighting, wallpaper, bedding and rugs that bolsters initiatives the...
