In a study on consumer feelings about holiday occasions, Numerator has determined that more people are ready to celebrate in 2024. Numerator’s 2024 Holiday Intentions Preview looked at how shoppers plan to celebrate and shop for 14 major holidays in the United States...
Wedding planning platform The Knot is rolling out a new brand look, direction and advertising strategy based on a study it conducted that took younger consumers as a main focus. The brand’s largest marketing launch of all time will support the new national...
A survey by Skai, a platform supporting online marketing and branding, indicates consumers will be spending a considerable amount of money on Amazon during its annual Prime Day event, and household goods are the second biggest item of interest among prospective...
