With the Thanksgiving to Cyber Monday 2022 shopping period in the past, Numerator revealed research on consumer response to the economics, operations and promotions that influenced the day. According to Numerator: 87% of Thanksgiving weekend shoppers revealed that...
Consumers are ready to ring in the holiday season at home at the register. Holiday retail spending is expected to increase 4% to 7% compared to 2021, according to several analysts, with research firm Numerator predicting more than half of Americans will spend $200 or...
According to market researcher Numerator, 75% of consumers plan to celebrate Labor Day and even more, 86%, will consider shopping the long weekend sales events. Over the period, 34% of consumers surveyed said they plan to shop deals with another 52% saying they might...
According to preliminary Numerator research, the average spend per order for Amazon’s annual Prime Day promotion was $52.26, up from $44.75 for the same reporting period during last year’s version of the event, with 56% of orders placed at $20 or less and 13% at more...
Numerator research conducted early in July indicates consumer demand, softening somewhat under the influence of inflation, is driving more business to warehouse clubs and dollar stores. In-store spending at clubs and dollar stores is up 15% and 14%, respectively....
