Market researcher Numerator said Amazon and Walmart were the leading retailers for back-to-college shoppers, with each retailer gaining share of back-to-college spending in 2023 versus 2022. According Numerator’s recent report, Back-to-College in a Shifting...
Spotlighting a development that could benefit the home coffee brewer and accessory business, market research company Numerator reported rising at-home dry coffee sales and a drop in coffee spend at limited service restaurants. At-home dry coffee sales are ahead 6.5%...
The Labor Day Intentions Preview by market research Numerator revealed 60% of consumers in the United States plan to celebrate the holiday this year, down from 75% in 2022. Grilling continues to be the top activity for Labor Day celebrations. According to its...
In the Numerator Consumer Sentiment Study for July, participants said they continued to keep a wary eye on the economy even as they modify purchasing strategies to meet their needs. In the study, 70% of consumers polled in July said they were uncomfortable splurging...
Amazon announced the first day of Prime Day, July 11, was the single largest sales day in its history, while market researcher Numerator made some germane observations about the event in general including the strong showing of merchandise for the home. For the 2023...
