In the Numerator Consumer Sentiment Study for July, participants said they continued to keep a wary eye on the economy even as they modify purchasing strategies to meet their needs. In the study, 70% of consumers polled in July said they were uncomfortable splurging...
Amazon announced the first day of Prime Day, July 11, was the single largest sales day in its history, while market researcher Numerator made some germane observations about the event in general including the strong showing of merchandise for the home. For the 2023...
Numerator has assembled an early read of the results from the first 32 hours of Prime Day 2023, which reveals that the event is triggering strong sales of home-related merchandise. Top categories that Prime Day buyers reported purchasing were home goods, at 27%,...
Market researcher Numerator stated it issued a survey within 24 hours of Amazon’s announcement last week that its Prime Day promotional event would run from July 11 to 12, and found that 44% of respondents already knew when it would occur. In the survey, 49% of...
Numerator research indicates that more people will celebrate the 4th of July this year, at 87% versus 84% in 2022, with all manner of celebrations and related purchasing possibilities gaining compared to last year. Some 94% of participants in the Numerator’s...
