Market researcher Numerator, in its Visions ‘24 report based on emergent trends, identified four dynamics likely to have a significant impact on retail as consumers confront uncertainty by establishing new priorities. Numerator identifies those driving forces as...
In a study on consumer feelings about holiday occasions, Numerator has determined that more people are ready to celebrate in 2024. Numerator’s 2024 Holiday Intentions Preview looked at how shoppers plan to celebrate and shop for 14 major holidays in the United States...
When Stanley recently released its Galentine’s Day and Winter Pink limited edition tumblers at Target and Starbucks within Target stores, the resulting demand surpassed what might have been expected and prompted examination by observers. Market researcher Numerator...
Over Cyber Weekend 2023, market researcher Numerator surveyed more than 5,000 verified buyers to find out about purchasing decisions and discovered that Amazon and Walmart led on sales. As part of its holiday-related research, Numerator noted that Black Friday was the...
Market researcher Numerator says fewer consumers in the United States plan to celebrate Halloween this year, at 61% versus 65% in 2022, yet 12% of shoppers remain undecided, which could bring participation above 2022 levels. Consumer buying patterns tend to make a...
