Over Cyber Weekend 2023, market researcher Numerator surveyed more than 5,000 verified buyers to find out about purchasing decisions and discovered that Amazon and Walmart led on sales. As part of its holiday-related research, Numerator noted that Black Friday was the...
Market researcher Numerator says fewer consumers in the United States plan to celebrate Halloween this year, at 61% versus 65% in 2022, yet 12% of shoppers remain undecided, which could bring participation above 2022 levels. Consumer buying patterns tend to make a...
Market researcher Numerator said Amazon and Walmart were the leading retailers for back-to-college shoppers, with each retailer gaining share of back-to-college spending in 2023 versus 2022. According Numerator’s recent report, Back-to-College in a Shifting...
Spotlighting a development that could benefit the home coffee brewer and accessory business, market research company Numerator reported rising at-home dry coffee sales and a drop in coffee spend at limited service restaurants. At-home dry coffee sales are ahead 6.5%...
The Labor Day Intentions Preview by market research Numerator revealed 60% of consumers in the United States plan to celebrate the holiday this year, down from 75% in 2022. Grilling continues to be the top activity for Labor Day celebrations. According to its...
