Market researcher Numerator has thrown a spotlight on the average Amazon customer in reporting 81% of households across the United States shopped at Amazon at least once in 2023. Numerator noted that Amazon customers have some specific tendencies: The average Amazon...
The Numerator Consumer Sentiment Tracker indicated consumer confidence edged up in February. The market research firm reported its February Consumer Confidence Score came in at 55.7, up 0.4% from January, as shoppers became more comfortable with discretionary...
Market researcher Numerator, in its Visions ‘24 report based on emergent trends, identified four dynamics likely to have a significant impact on retail as consumers confront uncertainty by establishing new priorities. Numerator identifies those driving forces as...
In a study on consumer feelings about holiday occasions, Numerator has determined that more people are ready to celebrate in 2024. Numerator’s 2024 Holiday Intentions Preview looked at how shoppers plan to celebrate and shop for 14 major holidays in the United States...
When Stanley recently released its Galentine’s Day and Winter Pink limited edition tumblers at Target and Starbucks within Target stores, the resulting demand surpassed what might have been expected and prompted examination by observers. Market researcher Numerator...
