by Mike Duff | Dec 17, 2024 | Retail Articles
Market research company Numerator reported 80% of Christmas celebrators plan to purchase gifts, with gift cards topping the list of most likely gift purchases and home goods coming in fourth. Key results of Numerator survey: 57% of shoppers said they would spend the...
by Peter Giannetti | Dec 4, 2024 | Retail Articles
More than half of 2024 Cyber Weekend shoppers made purchases mostly or only online, while continuing concern about higher prices factored notably in their shopping and purchase choices, according to market research company Numerator. Numerator surveyed more than 9,600...
by Peter Giannetti | Nov 21, 2024 | Retail Articles
A survey by market research firm Numerator indicates 73% of U.S. consumers plan to shop Cyber Weekend 2024. More than half of consumers plan to shop Black Friday (56%) and/or Cyber Monday (52%), according to the Numerator survey. Meanwhile, 31% plan to shop the...
by Mike Duff | Nov 5, 2024 | Retail Articles
As retail theft remains at elevated levels, a study by market researcher Numerator indicated that about a quarter of shoppers won’t purchase items that are locked up. If they want an item that’s locked up, 62% of shoppers responding to a survey said they would usually...
by Peter Giannetti | Oct 29, 2024 | Retail Articles
Walgreens shoppers surveyed by market researcher Numerator said they are prepared to switch to other drug chains and mass merchants if impacted by the planned closure of some 1,200 Walgreens stores. Walgreens recently reported it would close 1,200 underperforming...
