Consumer confidence grew in June, market researcher Numerator reported, noting participants in its research said they had more faith in their ability to make ends meet and considered the job market improved. Consumers also expressed increased comfort with...
Amazon is calling the 2024 version its biggest Prime Day shopping event ever, with record sales and more items sold during the two-day promotion than any such previously, even as consumers changed how they shopped. During the 48-hour shopping event, members of...
Under scrutiny from the United States government, TikTok parent company ByteDance faces pressure to sell off the U.S. division, but according to Numerator, not everyone favors the idea. The market researcher used psychographics data and a May 2024 survey that went out...
Market researcher Numerator reported findings that 73% of U.S. consumers plan to celebrate Independence Day this year. Popular Fourth of July activities include gathering with family and friends, at 58%, grilling or barbecuing, at 56%, attending a public celebration,...
Consumer confidence held fairly steady in May, according to a study from Numerator that scored positive confidence sentiment at 56.8, down 0.1% from reported April level. The Numerator consumer confidence figure is based on consumer comfort levels regarding the job...
