According to Numerator, a recent survey of more than 1,000 consumers shows a reversal in consumer comfort with re-opening activities as concern over the Delta variant grows, and, as a consequence, they are reconsidering masking. The market research firm stated that...
When it comes to back-to-school promotions, Staples pushed more products than any other retailer while Kohl’s spent the most on advertising for the season, according to a Numerator study. Promotions ran fast and furious at the beginning of the back to school although...
Market analytics company Numerator has tracked early Amazon Prime Day action and, as of 9 a.m. on June 22, it determined: The top purchase categories were Household Essentials, at 29% of items purchased, Home & Garden, at 27%, Apparel & Shoes, at 25%, and...
