Do-it-yourselfers keep on spending to complete home projects, according to market research by Numerator, but a subclass of consumers, dubbed Prosumers, are particularly busy. Despite COVID restrictions, supply chain disruptions and unprecedented price increases, 40%...
Consumers have set improving physical, mental and financial health as key goals in 2022, a New Year’s resolution survey from market research firm Numerator revealed, but half of resolution makers worry that inflation might keep them from reaching their goals. As the...
An update to its monthly Consumer Behavior & Sentiment Survey, Numerator looked at shopper concerns regarding the Omicron variant of COVID-19. Among the results: 20% of consumers say they are concerned about the Omicron variant, compared to 27% who say they are...
Market research firm Numerator reached out to more than 10,000 Cyber Weekend shoppers in an effort to understand how consumers are reacting to trends as the holiday shopping season progresses and discovered, among other things, that their shopping has been hit by...
Market research firm Numerator released early Black Friday data indicating Amazon captured the highest spend share for the occasion and Cyber Monday data revealing inflation and supply chain issues affected how consumers shopped. Amazon came out on top for the second...
