by Mike Duff | Apr 15, 2025 | Retail Articles
Market researcher Numerator conducted two surveys of representative households in the United States regarding economic uncertainty and a majority across the political spectrum expressed apprehensions about tariffs, recession and stock market volatility. The findings...
by Mike Duff | Mar 31, 2025 | Retail Articles
After years of focusing a significant proportion of its growth on urban markets, Target is doing almost as much business with urban as with suburban homeowners, according to Numerator. The market researcher reported that 68% of Target customers are homeowners, with...
by Mike Duff | Mar 20, 2025 | Retail Articles
Market researcher Numerator reported consumer confidence held steady by the company’s measure in February, with 36% of consumers saying they’re putting spare cash in savings and 33% saying they’re paying down debt. However, 11% of consumers said they...
by Mike Duff | Mar 5, 2025 | Retail Articles
In a Numerator report, Tricks of the Trade: Consumers React to U.S. Tariffs, 83% of consumers in the market researcher’s survey in the United States said they’re aware of new or proposed duties, up significantly from 53% in December 2024. Yet, consumer clarity...
by Mike Duff | Feb 24, 2025 | Retail Articles
Although Numerator’s Consumer Sentiment Tracker detected a slip in consumer confidence in January, a substantial proportion of consumers are still comfortable with discretionary spending and managing household finances by cooking at home and searching out deals more...
