Consumer confidence made marginal gains in November, according to the Numerator Consumer Sentiment Tracker. Consumers remain careful with their money, according to the Numerator tracker. As a result, they are shopping for items on sale, at 42%; using coupons/discount...
Market research company Numerator reported 80% of Christmas celebrators plan to purchase gifts, with gift cards topping the list of most likely gift purchases and home goods coming in fourth. Key results of Numerator survey: 57% of shoppers said they would spend the...
More than half of 2024 Cyber Weekend shoppers made purchases mostly or only online, while continuing concern about higher prices factored notably in their shopping and purchase choices, according to market research company Numerator. Numerator surveyed more than 9,600...
A survey by market research firm Numerator indicates 73% of U.S. consumers plan to shop Cyber Weekend 2024. More than half of consumers plan to shop Black Friday (56%) and/or Cyber Monday (52%), according to the Numerator survey. Meanwhile, 31% plan to shop the...
As retail theft remains at elevated levels, a study by market researcher Numerator indicated that about a quarter of shoppers won’t purchase items that are locked up. If they want an item that’s locked up, 62% of shoppers responding to a survey said they would usually...
