In a study on consumer feelings about holiday occasions, Numerator has determined that more people are ready to celebrate in 2024. Numerator’s 2024 Holiday Intentions Preview looked at how shoppers plan to celebrate and shop for 14 major holidays in the United States...
Consumers will continue to spend on holiday celebrations in the year ahead, but they think economic uncertainty will affect their plans, according to market researcher Numerator. In fact, 22% of participants in the Numerator study said economic uncertainty would have...
