Mullen Named JCPenney Chief Customer Officer

Mullen Named JCPenney Chief Customer Officer

JCPenney has appointed Katie Mullen chief customer officer as the company seeks to integrate in-store and online operations more thoroughly. Mullen was the company’s chief digital officer and will continue to oversee e-commerce strategy and omnichannel development,...
Neiman Marcus Promotes Fall Luxury

Neiman Marcus Promotes Fall Luxury

A new-for-fall marketing campaign from Neiman Marcus dubbed Live Your Luxury, emphasizing pride and living in the moment, will reach out to affluent consumers through multiple channels including a Fall Book, events, digital content and videos.  In the just-launched...