JCPenney today announced the launch of a new loyalty program that allows consumer to sign up for free and offers a chance to meet National Basketball Association legend Shaquille O’Neal. The JCPenney Rewards and Credit Program is free and offers a simpler, more...
JCPenney has opened a new store in New Jersey after announcing a massive reinvestment program last year. The latest JC Penney store is at Willowbrook Mall in the town of Wayne, NJ. Other anchor retailers operating in the mall are Macy’s, Bloomingdale’s and BJ’s...
JCPenney is putting $1 billion back into the business in an effort to boost the omnichannel customer experience — including technology and physical store upgrades— elevate merchandising and advance supply chain operations. Katie Mullen, JCPenney chief customer...
JCPenney reported it has been doing research ahead of the holidays and plans to provide an abundance of products with a focus on value in gift-giving and hosting. The company surveyed U.S. shoppers for its inaugural Make it Count Holiday Report, which indicated that...
JCPenney has appointed Katie Mullen chief customer officer as the company seeks to integrate in-store and online operations more thoroughly. Mullen was the company’s chief digital officer and will continue to oversee e-commerce strategy and omnichannel development,...
