According to market research from Numerator, Mother’s Day may be the bigger occasion but Father’s Day is more gift-oriented. More consumers plan to celebrate Mother’s Day than Father’s Day, with 88% of survey participants saying they will celebrate with Mom, compared...
Consumers will continue to spend on holiday celebrations in the year ahead, but they think economic uncertainty will affect their plans, according to market researcher Numerator. In fact, 22% of participants in the Numerator study said economic uncertainty would have...
Zulily has launched a gifting initiative that connects with consumers via text to help them find personally appropriate Mother’s Day presents. Sign up on the website, and Zulilly texts questions about who the recipient is, then about personal preferences, defined as...
To reward pick-up customers, Belk is bringing back the Great Mom Surprise, running this week and will run through Mother’s Day, Sunday, May 8. One customer per day at each Belk location will get a surprise on arrival at their in-store or curbside pickup point: a...
The annual consumer survey from the National Retail Federation and Prosper Insights & Analytics indicated that Mother’s Day spending in 2022 will total $31.7 billion, up to $3.6 billion from record 2021 spending. About 84% of adults in the United States plan to...
