Generation Z continues its emergence as a primary consumer segment, and, as the group approaches the holidays, it is demonstrating some distinct preferences that can translate to opportunity. Although sources differ slightly, Gen Z consumers range from 11 to 26 today....
The final session of Connect FALL 2022 featured an overview of the IHA Occasions Report 2023, offering key findings, conclusions and changes from the 2022 survey. Presenters Leana Salamah, vice president, Marketing at IHA, and Peter Giannetti, editor-in-chief of...
