To propel underrepresented brands, Macy’s is welcoming 26 business owners to the 2024 class of The Workshop at Macy’s. The company characterizes The Workshop at Macy’s as the retail industry’s longest-running vendor accelerator program, one that provides...
Macy’s has rolled out Pattern Beauty, a brand created by producer and actor Tracee Ellis Ross, in an assortment that includes washes, treatments and styling tools. With the launch, Macy’s becomes Pattern’s first department store partner. Products in the line expand...
On February 1, through its social purpose platform Mission Every One, Macy’s will spotlight Black-owned brands, hosting online shopping events and launching initiatives in its ongoing commitment to empower and support diverse businesses. The company also will launch a...
In an initiative to support diverse-owned and underrepresented businesses, Macy’s has announced a new program designated S.P.U.R. Pathways: Shared Purpose, Unlimited Reach, which includes a multiyear, multifaceted funding program to advance entrepreneurial growth,...
Macy’s aims to advance its omnichannel strategy with the launch of a digital marketplace on macys.com which will provide shoppers with a curated assortment of new brands, merchandise categories and products from third-party merchants and brand partners. The macys.com...
