Social media influencers and online communities are having a bigger influence on shoppers, particularly the youngest, as much as or more so than brands. A study by Oracle and Brent Leary, partner, CRM Essentials, that included more than 2,000 adults, ages 18 to 80 in...
With a focus on top brands and emerging trends, Macy’s has announced the launch of a new brand platform – Own Your Style – positioned by the retailer to empower customers to celebrate individuality and personal styles. Powered by a digitally-led omnichannel...
Retailers are paying more attention to emergent Generation Z, recognizing the burgeoning opportunity to serve the consumer segment is a lot more than kid stuff. A group that ranges from 10 to 24 years old, Gen Z is beginning to make its mark in the consumer...
Consumers are returning to their in-store shopping routines, according to a recent Mastercard survey, but 56% of respondents continue to prioritize online shopping this holiday season. Fear of out of stocks is not the prime reason, however. Those who are leaning...
For the third quarter, Lowe’s Cos. pointed to strong sales and earnings gains and, in a conference call, announced a partnership with AARP to provide products and services for consumers who want to age in their own homes. The company reported net earnings of...
