As retail theft remains at elevated levels, a study by market researcher Numerator indicated that about a quarter of shoppers won’t purchase items that are locked up. If they want an item that’s locked up, 62% of shoppers responding to a survey said they would usually...
Consumers in Deloitte’s Holiday Retail Survey told the business services firm they plan to spend an average of $1,778 this year, including experiences, up 8% from 2023, with the average number of intended gift purchases at nine versus eight in the prior year....
A survey by advertising services provider NCSolutions indicated 48% of consumers in the United States have purchased a product they saw featured in creator/influencer content on an entertainment app or social media platform. Two-thirds of GenZers, 55% of Millennials...
Under scrutiny from the United States government, TikTok parent company ByteDance faces pressure to sell off the U.S. division, but according to Numerator, not everyone favors the idea. The market researcher used psychographics data and a May 2024 survey that went out...
Many American consumers are willing to pay more for sustainable products and services, but they want help in identifying such options, according to the third annual Business of Sustainability Index from software and data services firm PDI Technologies. Different...
