Market researcher Numerator has thrown a spotlight on the average Amazon customer in reporting 81% of households across the United States shopped at Amazon at least once in 2023. Numerator noted that Amazon customers have some specific tendencies: The average Amazon...
A new Mintel research study reveals 44% of consumers in the United States who intend to shop in the 2023 winter holiday season said they plan to do so during a pre-season sales event such as Amazon Prime Day. Despite such events, which have helped push holiday...
The Rise of the Gen Z Consumer, a study published by shopping center organization ICSC examining the shopping habits, behaviors and factors that most influence how the emerging generation of consumers interacts with retailers, marketplaces, industry and the economy,...
