Retail dollar sales of men’s body groomers have grown by 74% during the past two years as an escape from homebound pandemic lifestyles restoked the “manscaping” trend, according to the NPD Group. Joe Derochowski, home industry advisor for NPD, credited innovative,...
Men’s grooming company, Manscaped, has entered into a four-year partnership with comedian Pete Davidson as a brand partner and shareholder. “Pete is the perfect brand partner for Manscaped. Both his sense of humor and sense of self closely fit our brand voice...
