by Mike Duff | Sep 13, 2024 | Retail Articles
JCPenney is celebrating Hispanic Heritage Month with marketing initiatives intended to honor traditions and give back to communities. Chef and social media creator Jenny Martinez, who also features in the retailer’s holiday marketing campaign, will host a series of...
by Mike Duff | Sep 11, 2024 | Retail Articles
As part of a holiday marketing campaign created in collaboration with celebrity brand partners, JCPenney is rolling out a series of what it calls “Really Big Deal” reveals that will drop during Thursday night NFL football games on Prime Video beginning...
by Mike Duff | Oct 13, 2023 | Retail Articles
JCPenney is introducing a collaboration with Chef Jenny Martinez for Mesa Mia, a range of affordable, Mexican-inspired kitchen cookware available in stores and online. Chef Martinez is a well-known social media creator who shares her rich family history through...
