JCPenney has appointed John Aylward chief marketing officer, effective June 6. Aylward will assume the role as the company focuses on strengthening loyalty among its 50 million shoppers and moves to transform how it connects with customers, JCPenney announced. He will...
JCPenney is rolling out a “Shopping is Back!” integrated marketing initiative developed to give consumers a fresh, brand-oriented look at the company in stores and online. The retailer characterizes the initiative as a celebration of shopping and the...
Alternative payment methods have emerged as a topic that’s become tied to the 2021 holiday season, and now Mastercard has announced the further expansion of its Mastercard Installments buy-now-pay-later (BNPL) program, further energizing the conversation. That isn’t...
Trivia question: What was the first music video played on MTV in 1981? Before we get to the answer, if you don’t already know it, video has a history of altering the course of mass communications and entertainment. Video has played a key role in the home and...
