Bed Bath & Beyond is continuing to add new leadership to its turnaround effort with the appointment of Bart Sichel as executive vice president and chief marketing and customer officer. Sichel will oversee integrated marketing and customer strategies for Bed Bath...
A new-for-fall marketing campaign from Neiman Marcus dubbed Live Your Luxury, emphasizing pride and living in the moment, will reach out to affluent consumers through multiple channels including a Fall Book, events, digital content and videos. In the just-launched...
User-generated content, consumer-generated content or UGC, is original content created about or for brands by consumers and published on social media and other channels. User-generated content can be seen as an authentic, cost-effective approach to marketing. While...
In the ever-changing digital marketing landscape that is the world today, one thing is for sure: The platform that shouldn’t be ignored is TikTok. According to social media management platform, Hootsuite, TikTok has been downloaded more than three billion times...
Crate & Barrel Holdings has promoted three executives: Alicia Waters, who previously served as chief marketing officer, to executive vp for Crate & Barrel and Crate & Kids; Sebastian Brauer, who previously served as vp of product design and development, to...
