Although the advent of ChatGPT has gotten much attention lately, the impact of AI on retailing is ongoing and has a lot of potential if addressed from a business perspective. While conversations of the negative potential of AI have influenced the conversation, the...
Target Corp. has promoted Lisa Roath to the post of executive vp and chief marketing officer. In her new role, the company noted, Roath will lead the retailer’s core marketing functions including creative, guest marketing strategy, retail brand experience, social...
With Mother’s Day fast approaching, Walmart is giving away up to 20,000 free one-year Walmart+ memberships worth almost $2 million in value to new moms as part of a campaign that includes celebrity parenting advice. The Mother of All Savings Memberships campaign...
For spring, JCPenney is promoting what it is calling event season as it invites working families to embrace bold and colorful styles, “huge” savings and fresh initiatives. For consumers attending or hosting occasions, the company is positioning itself as the place to...
As a next step in scaling platform capabilities and advertising services, Lowe’s Cos. will move its retail media network’s advertising sales and operations departments in-house, effective January 31. The initiative will allow Lowe’s One Roof Media...
