The Macy’s Gift Guide holiday 2024 marketing campaign features actress Alison Brie of the television series “Mad Men,” “Community” and “GLOW.” As it proceeds with its holiday push, Macy’s is personifying its traditional annual gift guide as a dynamic and...
In a partnership with Universal Studios, Ulta Beauty is introducing a marketing initiative using the upcoming film release of Wicked for its theme. The company noted that a multi-branded beauty assortment will roll out to all of the retailer’s stores and ulta.com for...
As part of a holiday marketing campaign created in collaboration with celebrity brand partners, JCPenney is rolling out a series of what it calls “Really Big Deal” reveals that will drop during Thursday night NFL football games on Prime Video beginning...
In a major initiative to reposition its consumer outreach, Kohl’s is showcasing home products in a new brand platform using the slogan “Where Families Come First” to emphasize its embrace of all families and the real, messy and beautiful moments they spend together....
Kohl’s is continuing to revisit its approach to household goods, debuting a new home strategy designed to give customers a fresh and expanded selection of stylish home and seasonal decor and housewares at affordable prices. The expanded assortment, already available...
