Macy’s has appointed Massimo Magni chief customer and digital officer to guide the company’s web-based strategy. In his role, Macy’s stated, Magni will align customer-centric strategies that leverage data and analytics to enhance consumer shopping across touchpoints...
In its back-to-school/back-to-college push, Macy’s is positioning itself as a one-stop destination including not only apparel and dorm-friendly home items but backpacks to help round out the offering. Backpacks range from tie-dyed to licensed character items and...
Macy’s has rolled out its Black Friday in July sale, which it said would run as the company’s biggest savings event of the season. In beating Amazon and other major retailers to the punch as they prepare their July promotional events, Macy’s offered discounts...
Bluemercury headquarters is moving closer to parent Macy’s offices, as the beauty and spa services operation shifts management to New York City from the Washington D.C. metro area, where it was founded in 1999. Bluemercury will vacate its current office in Bethesda,...
Softening demand hurt Macy’s first quarter as conversion rate suffered, but key home categories experienced a rebound. Net income was $155 million, or 56 cents per diluted share, versus $286 million, or 98 cents per diluted share, in the year-prior quarter, the...
