A new-for-fall marketing campaign from Neiman Marcus dubbed Live Your Luxury, emphasizing pride and living in the moment, will reach out to affluent consumers through multiple channels including a Fall Book, events, digital content and videos. In the just-launched...
According to Mastercard SpendingPulse, total March retail sales — including in-store and online numbers across all forms of payment but excluding auto — increased 8.4% year-over-year and 18% compared to pre-pandemic spending in 2019, not adjusted for inflation. The...
January was strong across the in-store and digital retail spectrum in the U.S., according to Mastercard SpendingPulse, which reported a 7.2% year-over-year retail sales gain for the month excluding auto sales. Despite Omicron and elevated inflation, pent-up savings,...
Shopping rewards provider Rakuten has struck a deal with buy now pay later operator Afterpay to offer retailers the ability to combine cash back and BNPL purchasing as a shopper incentive. Rakuten announced that consumers shopping with participating merchants such as...
