In a recent survey by the Kearney Consumer Institute, 44% of consumers said their finances have worsened in the last six months, but 51% say they will get better going forward. The survey results suggest many companies might not understand how consumers manage their...
Market researcher Kearney described the consumer response to Amazon Prime Day as “tepid.” According to Kearney Consumer Institute lead Katie Thomas, Prime Day has become a consumer “nice-to-have,” but not a must. Shoppers polled by KCI said that, of available...
At a time when consumer shopping behavior is being watched closely in the face of economic uncertainty and inflation, the Kearney Consumer Institute has released its first 2023 briefing on gifting titled “Should I Stay or Should I Go? Redefining Trading Down,...
Many major retailers that found themselves in an inventory bloat recently have been doing what they can to trim down by the end of January when most retailers move from one fiscal year to the next, but doing so may be difficult due to the same lingering challenges...
