JCPenney is rolling out a “Shopping is Back!” integrated marketing initiative developed to give consumers a fresh, brand-oriented look at the company in stores and online. The retailer characterizes the initiative as a celebration of shopping and the...
The InMarket Insights Q4 2021 Consumer Loyalty Report shows Walmart generated the most consumer loyalty among the top 5 big-box stores. The market researcher used location tracking data to determine Walmart was number one followed by Meijer, Fred Meyer, Target and...
In a celebratory initiative, JCPenney is introducing Hope & Wonder, a private label brand that crosses multiple categories including apparel, gifts, accessories and home products to commemorate important occasions all year long. JCPenney is launching the...
In moves to boost its digital operation, JCPenney announced that it has appointed Sharmeelee Bala to the post of chief information officer and Katie Mullen to the post of chief digital and transformation officer. Bala assumes responsibility for the information...
Global fintech bank and buy-now-pay-later purchasing provider Klarna has added a pay-now option to its U.S. services. With Klarna Pay Now, consumers can pay for purchases immediately rather than over four payments or 30 days at online retailers. Klarna...
