JCPenney reported it has been doing research ahead of the holidays and plans to provide an abundance of products with a focus on value in gift-giving and hosting. The company surveyed U.S. shoppers for its inaugural Make it Count Holiday Report, which indicated that...
JCPenney is introducing a collaboration with Chef Jenny Martinez for Mesa Mia, a range of affordable, Mexican-inspired kitchen cookware available in stores and online. Chef Martinez is a well-known social media creator who shares her rich family history through...
JCPenney has launched a self-funded reinvestment plan and customer value proposition intended to fuel long-term growth and increase customer loyalty and shopping frequency. The plan as announced calls for the company to make more than $1 billion in reinvestments by...
After time away because of the COVID-19 pandemic, JCPenney has reopened its new corporate offices at the Campus at Legacy West in Plano, TX, featuring a new design, technology and perks designed to engage employees returning from working at home. As the company...
For back-to-school 2023, JCPenney fielded a study of parents, and 91% said price and value are leading considerations for the seasonal purchasing period. A second study identified home trends young people are embracing, the company indicated. To help parents, on...
