JCPenney is celebrating Hispanic Heritage Month with marketing initiatives intended to honor traditions and give back to communities. Chef and social media creator Jenny Martinez, who also features in the retailer’s holiday marketing campaign, will host a series of...
As part of a holiday marketing campaign created in collaboration with celebrity brand partners, JCPenney is rolling out a series of what it calls “Really Big Deal” reveals that will drop during Thursday night NFL football games on Prime Video beginning...
JCPenney is aligning promotions to support parents shopping for their kids through the summer. Although they aren’t strictly back-to-school events, the promotions all include elements that provide bargains for those who are shopping for the return to elementary...
JCPenney has unveiled an automated sorting and packing upgrade at its 1.67 million-square-foot distribution center in Reno, NV. As part of the retailer’s self-funded $1 billion reinvestment strategy announced in 2023, JCPenney has put $40 million into updating the...
Earnings slid at JCPenney in the fiscal year ended February 3, 2024, with sales down if in a lesser way. Penney Intermediate Holdings reported a net income of $30 million versus $221 million in the year before. After a currency translation adjustment, income was $29...
