JCPenney for the 2024 holiday season is emphasizing big deals, new promotions and a refreshed housewares assortment highlighting array of national brands, including Martha Stewart. Seasonal merchandise will feature the return of the popular Martha Stewart brand. The...
JCPenney is on a hiring spree that includes new executives in marketing, brand, trend and design, as well as holiday employees. In a LinkedIn Post, JCPenney welcomed Marisa Thalberg (pictured left) as consulting chief marketing officer. Her experiences include three...
Penney Intermediate Holding reported its JCPenney operations turned to a loss in the second quarter as traffic remained slow. Net loss was $33 million versus net income of $36 million in the year-previous quarter. Comparable sales slipped 7.7% in the quarter year over...
Real estate investment trust and JCPenney owner Simon Property Group is launching a new nationwide campaign to highlight the shopping mall’s continuing cachet as a go-to destination for consumers across generations in the United States. Dubbed “Meet Me...
JCPenney is celebrating Hispanic Heritage Month with marketing initiatives intended to honor traditions and give back to communities. Chef and social media creator Jenny Martinez, who also features in the retailer’s holiday marketing campaign, will host a series of...
