Research, ratings, and reviews platform, GoodFirms has published Social Commerce — Progress and Future: GoodFirms Survey 2022, a study that attempts to identify and analyze the current state of social commerce, its key drivers, opportunities, challenges and future...
Shoppers often find a product on social media they want, but they discover that the price is beyond their budgets or can’t find shoppable links or product details. In such cases, the inability to purchase products can be a shopper disappointment but one that Walmart...
Influencer-curated gift lists will be featured in Kohl’s holiday marketing push, which rolls out under the slogan “More Gifts. More Savings.” Advertising on network television and streaming services will spotlight the breadth of Kohl’s holiday product...
In a challenge to fraudsters, Amazon has announced that it has filed legal action against the administrators of more than 10,000 Facebook groups that attempt to orchestrate fake reviews in exchange for money or free products. The groups, Amazon asserted, recruit...
A select group of brick-and-mortar store managers maintained in a survey that sales momentum from the first half of 2022 should help buoy revenues through the end of the year. The Levin Management Corp. Mid-Year Retail Sentiment Survey explored the first half of 2022...
