TalkShopLive, a video commerce and retail media platform, is collaborating with Amazon Live in an initiative that launches Black Friday and features celebrities, including Martha Stewart. Designed to enhance the live shopping experience for customers of both...
Under scrutiny from the United States government, TikTok parent company ByteDance faces pressure to sell off the U.S. division, but according to Numerator, not everyone favors the idea. The market researcher used psychographics data and a May 2024 survey that went out...
Wayfair has launched a new brand campaign, Welcome to the Wayborhood, which is described by the company as a playful, stylized, and quirky place where everyone can celebrate their personal home styles and needs. The company has previously discussed a rebranding...
The Rise of the Gen Z Consumer, a study published by shopping center organization ICSC examining the shopping habits, behaviors and factors that most influence how the emerging generation of consumers interacts with retailers, marketplaces, industry and the economy,...
Marshalls has launched what it characterizes as an inaugural seasonal report, The Edit by Marshalls, which showcases its buying process and insights from Marshalls’ team buyers. The TJX Corp. banner is introducing The Edit by Marshalls alongside an all-new...
