Under scrutiny from the United States government, TikTok parent company ByteDance faces pressure to sell off the U.S. division, but according to Numerator, not everyone favors the idea. The market researcher used psychographics data and a May 2024 survey that went out...
Wayfair has launched a new brand campaign, Welcome to the Wayborhood, which is described by the company as a playful, stylized, and quirky place where everyone can celebrate their personal home styles and needs. The company has previously discussed a rebranding...
The Rise of the Gen Z Consumer, a study published by shopping center organization ICSC examining the shopping habits, behaviors and factors that most influence how the emerging generation of consumers interacts with retailers, marketplaces, industry and the economy,...
Marshalls has launched what it characterizes as an inaugural seasonal report, The Edit by Marshalls, which showcases its buying process and insights from Marshalls’ team buyers. The TJX Corp. banner is introducing The Edit by Marshalls alongside an all-new...
For spring, JCPenney is promoting what it is calling event season as it invites working families to embrace bold and colorful styles, “huge” savings and fresh initiatives. For consumers attending or hosting occasions, the company is positioning itself as the place to...
