According to Placer.ai, catering to the tastes and preferences of young shoppers is a strategy that has proven particularly important for leading retailers in the beauty sector. In recent years, the traffic tracker and market researcher noted, Gen-Z has become a...
Influencer-curated gift lists will be featured in Kohl’s holiday marketing push, which rolls out under the slogan “More Gifts. More Savings.” Advertising on network television and streaming services will spotlight the breadth of Kohl’s holiday product...
As summer winds down, LTK, a global influencer marketing platform, released a new study of consumers in the United States, its Holiday Shopping Predictions Report, which determined that consumers are shifting their holiday shopping plans under the influence of...
Target Corp. is advancing its partnership with actress, author and social media personality Tabitha Brown to include four limited-time-only collections rolling out over the next year. Brown is teaming up with Target to deliver positive well-being and joy for guests...
Social media influencers and online communities are having a bigger influence on shoppers, particularly the youngest, as much as or more so than brands. A study by Oracle and Brent Leary, partner, CRM Essentials, that included more than 2,000 adults, ages 18 to 80 in...
