by Mike Duff | Feb 3, 2025 | Retail Articles
Creator management platform Grin, in its 2025 Modern Consumer Survey, found two-thirds of consumers make a purchase through social media at least once a month, and 22% have bought more than 10 items via that channel during the past year. When it’s time to buy, 61% of...
by Mike Duff | Sep 30, 2024 | Retail Articles
According to the 2024 U.S. Holiday Shopping Forecast from Adobe Digital Insights, e-commerce growth during the November/December core shopping season has the potential to produce an online spending record of $240.8 billion, up 8.4% from 2023, as inflationary pressures...
by Mike Duff | Jul 22, 2024 | Retail Articles
A survey by advertising services provider NCSolutions indicated 48% of consumers in the United States have purchased a product they saw featured in creator/influencer content on an entertainment app or social media platform. Two-thirds of GenZers, 55% of Millennials...
by Mike Duff | Jul 15, 2024 | Retail Articles
HSN is adding a new livestream shopping and video storytelling operation for creators as influencer marketing becomes more sophisticated. Qurate Retail banner retailer is working with management platform Impact.com to develop HSNfluencer through which it can recruit,...
by Mike Duff | Dec 4, 2023 | Retail Articles
Shipt, characterizing itself as the retail technology company that connects consumers to delivery with a personal touch, is introducing its first-ever 5 Days of Delight promotion, featuring a collection of themed product lists, tips and daily deals to showcase how the...