by Mike Duff | Apr 9, 2025 | Retail Articles
To work more closely with social media personalities, Best Buy has established a new platform that allows influencers and creators to partner directly with the company and earn commissions on sales they generate while helping shoppers discover products they might...
by Mike Duff | Mar 25, 2025 | Retail Articles
JCPenney, in a move influenced by its newly created parent Catalyst Brands, has appointed VaynerMedia as its social and influencer marketing agency of record. VaynerMedia will deploy its social, creative and production capabilities to boost business results for the...
by Mike Duff | Feb 3, 2025 | Retail Articles
Creator management platform Grin, in its 2025 Modern Consumer Survey, found two-thirds of consumers make a purchase through social media at least once a month, and 22% have bought more than 10 items via that channel during the past year. When it’s time to buy, 61% of...
by Mike Duff | Sep 30, 2024 | Retail Articles
According to the 2024 U.S. Holiday Shopping Forecast from Adobe Digital Insights, e-commerce growth during the November/December core shopping season has the potential to produce an online spending record of $240.8 billion, up 8.4% from 2023, as inflationary pressures...
by Mike Duff | Jul 22, 2024 | Retail Articles
A survey by advertising services provider NCSolutions indicated 48% of consumers in the United States have purchased a product they saw featured in creator/influencer content on an entertainment app or social media platform. Two-thirds of GenZers, 55% of Millennials...
