Effective branding in today’s omnichannel marketplace starts with a compelling brand story that stokes an emotional and intellectual response by consumers, branding specialist Adrienne Weiss during a session on “Retail Branding Post-COVID” during IHA’s Connect FALL...
Companies featured home environment products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September. ECONAT Inc. UFO UK-15 Electric Infrared Heaters This infrared heater was designed to heat a...
Companies featured personal care products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September. TAO Clean Umma Diamond Sonic Toothbrush & Cleaning Station The TAO Clean Umma Diamond Sonic...
The International Housewares Association previewed a new report on the connection between key life occasions and housewares purchasing during a Connect FALL education session. Leana Salamah, IHA’s vice president, marketing, and Peter Giannetti, editor in...
Companies featured storage and organization products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September. 3 Sprouts Modern Folding Crate This folding crate is stackable and designed to keep order...
