JCPenney is celebrating Hispanic Heritage Month with marketing initiatives intended to honor traditions and give back to communities. Chef and social media creator Jenny Martinez, who also features in the retailer’s holiday marketing campaign, will host a series of...
In a celebratory initiative, JCPenney is introducing Hope & Wonder, a private label brand that crosses multiple categories including apparel, gifts, accessories and home products to commemorate important occasions all year long. JCPenney is launching the...
Retail is looking to further celebrate Latino culture in the United States as part of Hispanic Heritages Month with examples ranging from Neiman Marcus to Southeastern Grocers, to name just two. Neiman Marcus Group is working to grow its Hispanic talent through...
