by Mike Duff | Jun 26, 2024 | Retail Articles
A new report from Acceleration Community of Companies highlights the distinct social dynamics that shape Gen Z brand engagement, including the group’s embrace of multiple identities beyond traditional markers, their attraction to satirical marketing, how they’ve...
by Mike Duff | Jul 26, 2023 | Retail Articles
Wedding planning platform The Knot is rolling out a new brand look, direction and advertising strategy based on a study it conducted that took younger consumers as a main focus. The brand’s largest marketing launch of all time will support the new national...
