Social media influencers and online communities are having a bigger influence on shoppers, particularly the youngest, as much as or more so than brands. A study by Oracle and Brent Leary, partner, CRM Essentials, that included more than 2,000 adults, ages 18 to 80 in...
Market research firm Numerator released early Black Friday data indicating Amazon captured the highest spend share for the occasion and Cyber Monday data revealing inflation and supply chain issues affected how consumers shopped. Amazon came out on top for the second...
Consumer sentiment is increasing after the unprecedented circumstances of 2020 took a toll on the financial health of many Americans, according to market research firm IRI. As the United States experienced economic growth and declining unemployment rates, a...
