Gen Zers, Millennials, Gen Xers and Boomers all have distinctly different expectations from brands, shopping preferences and patterns, and outlooks for the future, according to a study by Near Intelligence, a global data platform, including the upcoming holidays. In...
Consumers have adjusted their spending behavior in the face of inflation and economic uncertainty worldwide, according to business services firm PWC, with 53% of global consumers “holding back” on non-essential spending. At the same time, PWC, formerly...
Consumers are returning to their in-store shopping routines, according to a recent Mastercard survey, but 56% of respondents continue to prioritize online shopping this holiday season. Fear of out of stocks is not the prime reason, however. Those who are leaning...
Market research firm Numerator released early Black Friday data indicating Amazon captured the highest spend share for the occasion and Cyber Monday data revealing inflation and supply chain issues affected how consumers shopped. Amazon came out on top for the second...
