According to Placer.ai, catering to the tastes and preferences of young shoppers is a strategy that has proven particularly important for leading retailers in the beauty sector. In recent years, the traffic tracker and market researcher noted, Gen-Z has become a...
Retailers are paying more attention to emergent Generation Z, recognizing the burgeoning opportunity to serve the consumer segment is a lot more than kid stuff. A group that ranges from 10 to 24 years old, Gen Z is beginning to make its mark in the consumer...
The current back-to-school season will be a sort of coming out party for Generation Z, as members are old enough to heavily influence parent purchasing decisions and begin to demonstrate the kind of consumers they will become, according to a trend report from Zulily....
