Generation Z continues its emergence as a primary consumer segment, and, as the group approaches the holidays, it is demonstrating some distinct preferences that can translate to opportunity. Although sources differ slightly, Gen Z consumers range from 11 to 26 today....
In its annual holiday forecast, payments provider Blackhawk Network stated that spending on the festive season will gain a modest 3%, with gift cards getting a more significant piece of the holiday pie. According to Blackhawk, consumers will spend 43% of their holiday...
Artificial intelligence is a development that younger consumers believe will enhance shopping experiences. In a research study by e-commerce technology company Rokt and Harris Poll, 88% of Gen Zers globally said they think AI can improve online shopping. About 55% of...
As an operation that’s focused on celebration, The Knot Worldwide has published its first-ever Future of Marriage Report, including trends from a study of more than 1,000 single or dating Millennial and Gen Zers in the United States. The data indicates that Gen Zers...
The Home Depot wants to help young homeowners reduce their dwelling-related stress by becoming better-informed do-it-yourselfers. The company has launched a New Homeowners Hub to equip the next generation of current and future first-time householders with resources...
