by Mike Duff | Aug 27, 2024 | Retail Articles
The 2024 Labor Day Intentions Preview from Numerator reports 36% of consumers in the United States expect to shop Labor Day sales, with planned spending fairly evenly split between in-store and online. Some 36% of survey respondents plan to shop online sales only...
by Mike Duff | Jul 22, 2024 | Retail Articles
A survey by advertising services provider NCSolutions indicated 48% of consumers in the United States have purchased a product they saw featured in creator/influencer content on an entertainment app or social media platform. Two-thirds of GenZers, 55% of Millennials...
by Mike Duff | Jun 28, 2024 | Retail Articles
The future of Gen Z will be shaped by the value it places on practical skills and live content while its adapts quickly to a world in which artificial intelligence is an emerging reality. According to a white paper from Wondershare Filmora, based on a survey of 1,000...
by Mike Duff | Jun 27, 2024 | Retail Articles
Under scrutiny from the United States government, TikTok parent company ByteDance faces pressure to sell off the U.S. division, but according to Numerator, not everyone favors the idea. The market researcher used psychographics data and a May 2024 survey that went out...
by Mike Duff | Jun 21, 2024 | Retail Articles
Retail sales in the United States during the month of May, including discretionary general merchandise and consumer packaged goods, changed very little year over year, according to market research and analytics company Circana. In the four weeks ending June 1, overall...