PwC’s 2024 Holiday Outlook survey revealed 59% of respondents believe inflation will influence their holiday purchasing this year. Even so, consumers indicated they would spend about 7% more for their year-end festivities for an average of $1,638. The survey suggested...
Under scrutiny from the United States government, TikTok parent company ByteDance faces pressure to sell off the U.S. division, but according to Numerator, not everyone favors the idea. The market researcher used psychographics data and a May 2024 survey that went out...
As sustainability and wellness become more prominent consumer considerations, 55% of U.S. consumers say they’re more likely to try a new product if it’s marketed as being aligned to healthier and more sustainable lifestyles, according to a new consumer...
Many American consumers are willing to pay more for sustainable products and services, but they want help in identifying such options, according to the third annual Business of Sustainability Index from software and data services firm PDI Technologies. Different...
Generation Z continues its emergence as a primary consumer segment, and, as the group approaches the holidays, it is demonstrating some distinct preferences that can translate to opportunity. Although sources differ slightly, Gen Z consumers range from 11 to 26 today....
