Gen Z Embrace In-Store Shopping as an Experience

Gen Z Embrace In-Store Shopping as an Experience

Gen Z is redefining retailing, declared Adyen, a global financial technology platform, citing a survey it conducted where 73% of 18-27-year-olds said they shop in-store at least once a week compared to 65% of Baby Boomers. When asked whether they considered shopping...
Study: TikTok Ban Would Upset GenZ the Most

Study: TikTok Ban Would Upset GenZ the Most

Under scrutiny from the United States government, TikTok parent company ByteDance faces pressure to sell off the U.S. division, but according to Numerator, not everyone favors the idea. The market researcher used psychographics data and a May 2024 survey that went out...