Market researcher Numerator reported findings that 73% of U.S. consumers plan to celebrate Independence Day this year. Popular Fourth of July activities include gathering with family and friends, at 58%, grilling or barbecuing, at 56%, attending a public celebration,...
For summer 2024, Macy’s has rolled out a seasonal promotional campaign with a musical theme and product options from sunglasses to cookware. The new campaign, Summer’s Greatest Hits, celebrates the beginning of the season and will include digital and in-store...
Numerator research indicates that more people will celebrate the 4th of July this year, at 87% versus 84% in 2022, with all manner of celebrations and related purchasing possibilities gaining compared to last year. Some 94% of participants in the Numerator’s...
In a holiday that will be closely watched as an economic gauge, market researcher Numerator stated that, while most consumers plan to celebrate Independence Day, the majority of celebrants expect at least a moderate inflation impact to spend less, purchase items on...
