The U.S. End-Of-Year Holiday Season Forecast by market researcher Forrester predicts total holiday retail sales in 2024 to top $1 trillion, up 3.7% from the 2023 total and with digital sales gains bolstering the estimated overall growth. Forrester defines holiday...
Online holiday sales should grow by almost $20 billion in 2021, according to Forrester, Eric Haggstrom, an analyst for the market research firm, stated in a blog post. The gain will come despite consumers returning to stores and spending more on travel and...