In a study on consumer feelings about holiday occasions, Numerator has determined that more people are ready to celebrate in 2024. Numerator’s 2024 Holiday Intentions Preview looked at how shoppers plan to celebrate and shop for 14 major holidays in the United States...
According to market researcher Numerator, 79% of consumers in the United States plan to celebrate Father’s Day, good news for those producing products for outdoor dining and backyard recreation. Father’s Day is often an opportunity for those who sell food- and...
Consumers will spend a record-high $22.9 billion to celebrate Father’s Day this year, according to an annual survey from the National Retail Federation and Prosper Insights & Analytics. Total expected spending for the holiday will top last year’s $20 billion, as...
According to market research from Numerator, Mother’s Day may be the bigger occasion but Father’s Day is more gift-oriented. More consumers plan to celebrate Mother’s Day than Father’s Day, with 88% of survey participants saying they will celebrate with Mom, compared...
Consumers will continue to spend on holiday celebrations in the year ahead, but they think economic uncertainty will affect their plans, according to market researcher Numerator. In fact, 22% of participants in the Numerator study said economic uncertainty would have...
