Mintel: U.S. Social Media Purchasing Lags

Mintel: U.S. Social Media Purchasing Lags

Although only a small part of the larger retail environment so far, social commerce made up about 5% of digital retail sales in the United States during 2022 and is expected to inch up to nearly 7% by 2025, according to market researcher Mintel. The U.S. sector is...
Kohl’s Unveils Holiday Marketing Plans

Kohl’s Unveils Holiday Marketing Plans

Influencer-curated gift lists will be featured in Kohl’s holiday marketing push, which rolls out under the slogan “More Gifts. More Savings.” Advertising on network television and streaming services will spotlight the breadth of Kohl’s holiday product...
Amazon Sues Fraudsters on Facebook

Amazon Sues Fraudsters on Facebook

In a challenge to fraudsters, Amazon has announced that it has filed legal action against the administrators of more than 10,000 Facebook groups that attempt to orchestrate fake reviews in exchange for money or free products. The groups, Amazon asserted, recruit...