Under scrutiny from the United States government, TikTok parent company ByteDance faces pressure to sell off the U.S. division, but according to Numerator, not everyone favors the idea. The market researcher used psychographics data and a May 2024 survey that went out...
A new report from Acceleration Community of Companies highlights the distinct social dynamics that shape Gen Z brand engagement, including the group’s embrace of multiple identities beyond traditional markers, their attraction to satirical marketing, how they’ve...
In a media move, PayPal Holdings has announced leadership appointments to drive the creation of a new advertising platform and strengthen the company’s consumer value proposition. PayPal has named Mark Grether as svp, general manager, PayPal Ads and John...
Amazon is making major gains in advertising, but it is part of a changing e-commerce landscape where conditions are evolving, according to a study by Jungle Scout. The company’s advertising revenue has grown from $12.6 billion to $46.9 billion in 2023. Amazon’s...
Amazon may be the pioneer in integrating other operators into its business, but the sellers who use it are broadening their horizons, jumping on, or planning to jump on, other marketplace opportunities. According to the Jungle Scout State of the Amazon Seller report...
