by Mike Duff | Nov 22, 2024 | Retail Articles
TalkShopLive, a video commerce and retail media platform, is collaborating with Amazon Live in an initiative that launches Black Friday and features celebrities, including Martha Stewart. Designed to enhance the live shopping experience for customers of both...
by Mike Duff | Jun 27, 2024 | Retail Articles
Under scrutiny from the United States government, TikTok parent company ByteDance faces pressure to sell off the U.S. division, but according to Numerator, not everyone favors the idea. The market researcher used psychographics data and a May 2024 survey that went out...
by Mike Duff | Jun 26, 2024 | Retail Articles
A new report from Acceleration Community of Companies highlights the distinct social dynamics that shape Gen Z brand engagement, including the group’s embrace of multiple identities beyond traditional markers, their attraction to satirical marketing, how they’ve...
by Mike Duff | May 28, 2024 | Retail Articles
In a media move, PayPal Holdings has announced leadership appointments to drive the creation of a new advertising platform and strengthen the company’s consumer value proposition. PayPal has named Mark Grether as svp, general manager, PayPal Ads and John...
by Mike Duff | May 14, 2024 | Retail Articles
Amazon is making major gains in advertising, but it is part of a changing e-commerce landscape where conditions are evolving, according to a study by Jungle Scout. The company’s advertising revenue has grown from $12.6 billion to $46.9 billion in 2023. Amazon’s...
